{"id":1929,"date":"2018-07-27T16:53:10","date_gmt":"2018-07-27T20:53:10","guid":{"rendered":"https:\/\/www.adesthetique.ca\/home\/"},"modified":"2018-07-27T16:53:10","modified_gmt":"2018-07-27T20:53:10","slug":"home","status":"publish","type":"page","link":"https:\/\/www.adesthetique.ca\/en\/home\/","title":{"rendered":"Home"},"content":{"rendered":"

Visitor’s Very First Impression
\n<\/b>Write a Title That Grabs Them<\/h2>\n

 This subtitle area is used to create a quick summary of what the site is about and garner interest in exploring it. Place primary keywords in the title and secondary keywords here. <\/p>\n


\nA Call to Action (CTA): What is the main action a visitor should take? (keep it very short, unlike this \ud83d\ude42 )
\n<\/a><\/p>\n

\"\"<\/figure>\n

Main Product or Service<\/h2>\n

What is your biggest seller or service? People want to find it fast so mention it here.<\/p>\n


\nCTA Ex: Be in the Know
\n<\/a><\/p>\n

\"\"<\/figure>\n

2nd Product or Service<\/h2>\n

Not your most popular but a product or service that provides value to a visitor. They might of come for the main product but this second one will give them an extra reason to stay.<\/p>\n


\nCTA EX: Get it for Less!
\n<\/a><\/p>\n

\"\"<\/figure>\n

3rd Product or Service<\/h2>\n

Finish the triple hit combo by engaging with people’s natural curiosity. You want the average visitor to go “hmm what is this about?”. Could be a product\/ service\/ blog article or the story of your business.<\/p>\n


\nCTA Ex: Discover Awesomness
\n<\/a>
\n\"\"<\/p>\n

Hi! Great to See You!<\/h2>\n

Now you can go into why this site is what they are looking for! The average person spends about 15 seconds on a new site before deciding to stay or leave. So make it short and easy to read while trying to answer<\/p>\n

    \n
  • Why does this site exist (your are offering a solution to something!)?<\/li>\n
  • What makes your company\/product\/service unique\/ crazy awesome?<\/li>\n
  • Who is this site for?<\/li>\n<\/ul>\n

    Show them your human side! People want professionalism but they also prefer dealing with humans rather than faceless companies. <\/p>\n

    Don’t get bogged down! You’re going to do great!<\/strong> This is a short pitch and maybe you will only hit your stride after writing your first or second service\/product page. You can always come back and change it. Even Margaret Atwood doesn’t get an intro right the first time!<\/p>\n","protected":false},"excerpt":{"rendered":"

    Visitor’s Very First Impression Write a Title That Grabs Them  This subtitle area is used to create a quick summary of what the site is about and garner interest in … <\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-1929","page","type-page","status-publish","hentry","latest_post"],"yoast_head":"\nHome - whcrand<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adesthetique.ca\/en\/home\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Home\" \/>\n<meta property=\"og:description\" content=\"Visitor’s Very First Impression Write a Title That Grabs Them  This subtitle area is used to create a quick summary of what the site is about and garner interest in …\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.adesthetique.ca\/en\/home\/\" \/>\n<meta property=\"og:site_name\" content=\"whcrand\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.adesthetique.ca\/wp-content\/uploads\/2018\/07\/icon-G_S.2.png\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.adesthetique.ca\\\/en\\\/home\\\/\",\"url\":\"https:\\\/\\\/www.adesthetique.ca\\\/en\\\/home\\\/\",\"name\":\"Home - whcrand\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.adesthetique.ca\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.adesthetique.ca\\\/en\\\/home\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.adesthetique.ca\\\/en\\\/home\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.adesthetique.ca\\\/wp-content\\\/uploads\\\/2018\\\/07\\\/icon-G_S.2.png\",\"datePublished\":\"2018-07-27T20:53:10+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.adesthetique.ca\\\/en\\\/home\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.adesthetique.ca\\\/en\\\/home\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.adesthetique.ca\\\/en\\\/home\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.adesthetique.ca\\\/wp-content\\\/uploads\\\/2018\\\/07\\\/icon-G_S.2.png\",\"contentUrl\":\"https:\\\/\\\/www.adesthetique.ca\\\/wp-content\\\/uploads\\\/2018\\\/07\\\/icon-G_S.2.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.adesthetique.ca\\\/en\\\/home\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.adesthetique.ca\\\/en\\\/welcome\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Home\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.adesthetique.ca\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.adesthetique.ca\\\/en\\\/\",\"name\":\"whcrand\",\"description\":\"Injections Botox, fillers, visage, technologies microneedling, laser, radio-fr\u00e9quence. 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