{"id":1883,"date":"2018-08-07T15:58:01","date_gmt":"2018-08-07T19:58:01","guid":{"rendered":"https:\/\/www.adesthetique.ca\/services\/"},"modified":"2024-03-05T11:58:43","modified_gmt":"2024-03-05T15:58:43","slug":"services","status":"publish","type":"page","link":"https:\/\/www.adesthetique.ca\/en\/services\/","title":{"rendered":"Services"},"content":{"rendered":"<h2><b>Services<\/b><\/h2>\n<figure><img decoding=\"async\" width=\"151\" height=\"151\" data-src=\"https:\/\/www.adesthetique.ca\/wp-content\/smush-avif\/2018\/07\/icon-G_S.2.png.avif\" alt=\"\" data-srcset=\"https:\/\/www.adesthetique.ca\/wp-content\/smush-avif\/2018\/07\/icon-G_S.2.png.avif 151w, https:\/\/www.adesthetique.ca\/wp-content\/uploads\/2018\/07\/icon-G_S.2-150x150.png 150w\" data-sizes=\"(max-width: 151px) 100vw, 151px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 151px; --smush-placeholder-aspect-ratio: 151\/151;\"><\/figure>\n<h2>Complementary or separate products and services<\/h2>\n<p>If you only have a few products or services, then this page may be all you need. However, if you have several services, then this first services page might be better used to start categorizing services or products.<\/p>\n<figure><img decoding=\"async\" width=\"151\" height=\"151\" data-src=\"https:\/\/www.adesthetique.ca\/wp-content\/smush-avif\/2018\/07\/icon-G_S.4.png.avif\" alt=\"\" data-srcset=\"https:\/\/www.adesthetique.ca\/wp-content\/smush-avif\/2018\/07\/icon-G_S.4.png.avif 151w, https:\/\/www.adesthetique.ca\/wp-content\/uploads\/2018\/07\/icon-G_S.4-150x150.png 150w\" data-sizes=\"(max-width: 151px) 100vw, 151px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 151px; --smush-placeholder-aspect-ratio: 151\/151;\"><\/figure>\n<h2>Write an article about a product or service<\/h2>\n<p>The title (directly above) is a simple &#8220;what the product\/service is&#8221;. This sub-section should contain a brief description, and you can go into more detail in the section below. You can also create links to pages for even more information on a product\/service\/topic!<\/p>\n<figure><img decoding=\"async\" width=\"151\" height=\"151\" data-src=\"https:\/\/www.adesthetique.ca\/wp-content\/smush-avif\/2018\/07\/icon-G_S.3.png.avif\" alt=\"\" data-srcset=\"https:\/\/www.adesthetique.ca\/wp-content\/smush-avif\/2018\/07\/icon-G_S.3.png.avif 151w, https:\/\/www.adesthetique.ca\/wp-content\/uploads\/2018\/07\/icon-G_S.3-150x150.png 150w\" data-sizes=\"(max-width: 151px) 100vw, 151px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 151px; --smush-placeholder-aspect-ratio: 151\/151;\"><\/figure>\n<h2>Don&#8217;t forget your brand!<\/h2>\n<p>When writing a description, try to give it a personal touch. It doesn&#8217;t have to be much, just a little something to help your brand stand out. Ex: &#8216;Red heeled pumps&#8217; is good, but &#8216;Red heeled pumps: the classic style you need for that formal evening at work, and the comfort you need to dance on the dance floor&#8217; makes the product much more exciting. Does this block of text seem long? YES! Try to keep it to five lines or less!<\/p>\n<p>\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"223\" data-src=\"https:\/\/www.adesthetique.ca\/wp-content\/smush-avif\/2018\/07\/img2-1-300x223.png.avif\" alt=\"\" data-srcset=\"https:\/\/www.adesthetique.ca\/wp-content\/smush-avif\/2018\/07\/img2-1-300x223.png.avif 300w, https:\/\/www.adesthetique.ca\/wp-content\/smush-avif\/2018\/07\/img2-1-768x571.png.avif 768w, https:\/\/www.adesthetique.ca\/wp-content\/smush-avif\/2018\/07\/img2-1.png.avif 1019w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/223;\">\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h2>Find out more about this product!<\/h2>\n<p>Now it&#8217;s time to get into the details of your products! The above title should be identical or very similar to the title of the first part of the services page, so that visitors know where to look.<\/p>\n<p>The description should focus on five main points when describing a product:<\/p>\n<ol>\n<li><b>The main selling points <\/b>&#8211; Why would someone want this? Because it&#8217;s an excellent product! But why is it great?<\/li>\n<li><b style=\"font-size: 16px;\">Extras <\/b>&#8211; Are there any special features that aren&#8217;t obvious? One or two extra points of sale can make all the difference.<\/li>\n<li><b style=\"font-size: 16px;\">Basic technical details <\/b>&#8211; Give them more technical details so they know exactly what they&#8217;re getting. But just enough to satisfy curiosity.<\/li>\n<li><b style=\"font-size: 16px;\">Price <\/b>&#8211; Even if there&#8217;s a price range, tell them what it is<\/li>\n<li>\n<p data-mce-fragment=\"1\"><b style=\"font-size: 16px;\">End with a powerful call to action <\/b>&#8211; A final push to encourage a visitor to take action.<\/p>\n<\/li>\n<\/ol>\n<h2>Find out more about this service!<\/h2>\n<p>Now it&#8217;s time to get into the details of your service! The title above should be identical or very similar to the title of the first part of the services page, so that visitors know where to look.<\/p>\n<p>You may be tempted to go into too much detail, but not too much. Most people just want to know the basics. The focus should be on what you bring to the service and why you&#8217;re an excellent choice.<\/p>\n<p>If you don&#8217;t know where to start, try the angling approach to get him to take the bait.<\/p>\n<p>Hook: What&#8217;s the problem facing visitors?<\/p>\n<p>Line: How does the service solve this problem?<\/p>\n<p>Lead: Why is your company a superior choice for this service?<\/p>\n<p>End with a <strong>call to action<\/strong> to motivate visitors to contact you.<\/p>\n<p>\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" data-src=\"https:\/\/www.adesthetique.ca\/wp-content\/smush-avif\/2018\/07\/img1-1.png.avif\" title=\"img1-1.png\" alt=\"img1-1.png\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/809;\"><br \/>\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"223\" data-src=\"https:\/\/www.adesthetique.ca\/wp-content\/smush-avif\/2018\/07\/img2-1-300x223.png.avif\" alt=\"\" data-srcset=\"https:\/\/www.adesthetique.ca\/wp-content\/smush-avif\/2018\/07\/img2-1-300x223.png.avif 300w, https:\/\/www.adesthetique.ca\/wp-content\/smush-avif\/2018\/07\/img2-1-768x571.png.avif 768w, https:\/\/www.adesthetique.ca\/wp-content\/smush-avif\/2018\/07\/img2-1.png.avif 1019w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/223;\">\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h2>Add more products\/services<\/h2>\n<p>  Elementor makes it easy!<br \/>\nA) Right-click on the section you wish to <strong>duplicate<\/strong> and select duplicate. Bam! This is your new section.<br \/>\nBut it&#8217;s not in the right place? No problem.<br \/>\nB) Right-click on the section you wish to duplicate and click on <strong>copy<\/strong>. Go to a widget holder (like the one that says &#8221;&nbsp;Drag widget here&nbsp;&#8220;), right-click and select paste.<br \/>\nYou can also add new widget support by clicking on the &#8221;&nbsp;+&nbsp;&#8221; button at the top of a section in the little blue box.<br \/>\nDon&#8217;t see a widget holder or the &#8221;&nbsp;+&nbsp;&#8221; in a little blue box? Then you&#8217;re probably not in Elementor. Select &#8221;&nbsp;Edit with Elementor&nbsp;&#8221; at the top of the page you wish to modify.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Services Complementary or separate products and services If you only have a few products or services, then this page may be all you need. However, if you have several services, &hellip; <\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1883","page","type-page","status-publish","hentry","latest_post"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Services - whcrand<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adesthetique.ca\/en\/services\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Services\" \/>\n<meta property=\"og:description\" content=\"Services Complementary or separate products and services If you only have a few products or services, then this page may be all you need. 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