{"id":1848,"date":"2018-08-07T15:56:21","date_gmt":"2018-08-07T19:56:21","guid":{"rendered":"https:\/\/www.adesthetique.ca\/welcome\/"},"modified":"2018-08-07T15:56:21","modified_gmt":"2018-08-07T19:56:21","slug":"welcome","status":"publish","type":"page","link":"https:\/\/www.adesthetique.ca\/en\/","title":{"rendered":"Welcome"},"content":{"rendered":"

A visitor’s very first impression<\/b>
\nWrite a title that captivates them<\/h2>\n

This subtitle area is used to create a brief summary of what the site is about, and to generate interest in discovering it. Place the most important keywords in the title and secondary keywords here.
\n
\nA call to action (CTA): What is the main action a visitor should take? (Be very brief, unlike us \ud83d\ude42 )
\n<\/a><\/p>\n

\"\"<\/figure>\n

Main product or service<\/h2>\n

What’s your star product or service? People want to find it quickly, so mention it here.<\/p>\n


\nCTA Ex: Be part of it!
\n<\/a><\/p>\n

\"\"<\/figure>\n

Second product or service<\/h2>\n

It’s not your most popular product or service, but still offers value to a visitor. They may be on your site for the main product, but this one will give them an extra reason to stay.<\/p>\n


\nCTA EX: Get it as a Special!
\n<\/a><\/p>\n

\"\"<\/figure>\n

3rd product or service<\/h2>\n

Complete the winning triple combo by arousing your visitors’ curiosity. You want the average visitor to go “hmm what’s this all about? It could be a product, a service, a blog post or the story of your company.<\/p>\n


\nCTA Ex: Discover it in
\n<\/a>
\n\"\"<\/p>\n

Hello! Nice to see you!<\/h2>\n

Now you can go into why this site is what they’re looking for! The average visitor spends 15 seconds on a new site before deciding to stay or go. Get to the heart of the matter while meeting your customer’s needs<\/p>\n

    \n
  • Why does this site exist (you’re offering a solution to something!)?<\/li>\n
  • What makes your company\/product\/service unique\/unbelievably great?<\/li>\n
  • Who is this site for?<\/li>\n<\/ul>\n

    Show them your human side! People want professionalism, but they also prefer to deal with people rather than faceless companies.<\/p>\n

    Don’t get bogged down! You’re going to be great!<\/strong><\/p>\n

    This is a short pitch, and perhaps you won’t hit your stride until you’ve written your first or second service\/product page. You can always come back and change it. Even Margaret Atwood doesn’t get a good introduction the first time!<\/p>\n","protected":false},"excerpt":{"rendered":"

    A visitor’s very first impression Write a title that captivates them This subtitle area is used to create a brief summary of what the site is about, and to generate … <\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-1848","page","type-page","status-publish","hentry","latest_post"],"yoast_head":"\nWelcome - whcrand<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adesthetique.ca\/en\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Welcome\" \/>\n<meta property=\"og:description\" content=\"A visitor’s very first impression Write a title that captivates them This subtitle area is used to create a brief summary of what the site is about, and to generate …\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.adesthetique.ca\/en\/\" \/>\n<meta property=\"og:site_name\" content=\"whcrand\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.adesthetique.ca\/wp-content\/uploads\/2018\/07\/icon-G_S.2.png\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.adesthetique.ca\\\/en\\\/\",\"url\":\"https:\\\/\\\/www.adesthetique.ca\\\/en\\\/\",\"name\":\"Welcome - whcrand\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.adesthetique.ca\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.adesthetique.ca\\\/en\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.adesthetique.ca\\\/en\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.adesthetique.ca\\\/wp-content\\\/uploads\\\/2018\\\/07\\\/icon-G_S.2.png\",\"datePublished\":\"2018-08-07T19:56:21+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.adesthetique.ca\\\/en\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.adesthetique.ca\\\/en\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.adesthetique.ca\\\/en\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.adesthetique.ca\\\/wp-content\\\/uploads\\\/2018\\\/07\\\/icon-G_S.2.png\",\"contentUrl\":\"https:\\\/\\\/www.adesthetique.ca\\\/wp-content\\\/uploads\\\/2018\\\/07\\\/icon-G_S.2.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.adesthetique.ca\\\/en\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.adesthetique.ca\\\/en\\\/welcome\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Welcome\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.adesthetique.ca\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.adesthetique.ca\\\/en\\\/\",\"name\":\"whcrand\",\"description\":\"Injections Botox, fillers, visage, technologies microneedling, laser, radio-fr\u00e9quence. 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